Lloyds: A next step forward
A next step forward
Wolff Olins have launched a renewed brand identity for the treasured British bank, Lloyds. The new identity blends its rich heritage with a forward-thinking, digital-first approach to ensure its relevance for the future.
Studio Yatta were asked to take the reins on developing 2D and 3D animated assets, ensuring the new Lloyds’ brand gallops ahead as the best in show.
Credits
Client
Wolff Olins
Art Direction
Finn O'Brien
Motion Design
Jordan Pledge
Ben Marsh
Animation
Marco Palmieri
