Jacquard: Resonate Everywhere

Hyper personalised, Ai-generated brand messaging.

Jacquard exists to deliver purpose-built enterprise tooling that can generate on-brand messaging at an unprecedented scale. Jacquard enables global brands like Sainsbury’s, Walgreens and Currys, to automate and deliver high-performing, hyper-personalised, on-brand messaging that connects with people wherever they are. 

MultiAdaptor, London based brand studio, were tasked with a top-to-bottom rebrand for the AI brand language leader featuring a new name, brand strategy, visual identity and launch. Yatta were brought onboard as motion specialists, joining the Multi team to develop the brand motion, 3x brand films and create the sonic branding.

Sonic branding; music that resonates.

Yatta worked with Sound Designer Adam Legg to develop unique sonic branding for Jacquard. The audio identity included a custom soundtrack, ident sting, and custom SFX for animated brand elements.

The brand launch event also featured a bespoke ambient remix of the soundtrack, designed to welcome audiences into the world of Jacquard.

Video: Charlie Clark. Event Photography: Liz Isles

“Yatta were incredible partners — they blend brand, motion and storytelling beautifully. Amazing collaborators, attention to detail, and smart, resourceful problem solvers. Can’t wait to work with them again.” – Ben Brookbanks, Founder at MultiAdaptor

Credits

Client

Jacquard

Agency

MultiAdaptor

Creative Direction

Ben Brookbanks

Motion Principles

Charlie Clark

MultiAdaptor Team

Izzi Hays

Andy West

Chris Ireland

Hannah Elford

Animation Lead

Ben Marsh

Animation

Jordan Pledge

Rosie Bowers

Sound Design

Adam Legg

Next Project

Yatta Showreel

Yatta Showreel 2023 1

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