Jacquard: Resonate Everywhere
Hyper personalised, Ai-generated brand messaging.
Jacquard exists to deliver purpose-built enterprise tooling that can generate on-brand messaging at an unprecedented scale. Jacquard enables global brands like Sainsbury’s, Walgreens and Currys, to automate and deliver high-performing, hyper-personalised, on-brand messaging that connects with people wherever they are.
MultiAdaptor, London based brand studio, were tasked with a top-to-bottom rebrand for the AI brand language leader featuring a new name, brand strategy, visual identity and launch. Yatta were brought onboard as motion specialists, joining the Multi team to develop the brand motion, 3x brand films and create the sonic branding.
Sonic branding; music that resonates.
Yatta worked with Sound Designer Adam Legg to develop unique sonic branding for Jacquard. The audio identity included a custom soundtrack, ident sting, and custom SFX for animated brand elements.
The brand launch event also featured a bespoke ambient remix of the soundtrack, designed to welcome audiences into the world of Jacquard.
Video: Charlie Clark. Event Photography: Liz Isles
“Yatta were incredible partners — they blend brand, motion and storytelling beautifully. Amazing collaborators, attention to detail, and smart, resourceful problem solvers. Can’t wait to work with them again.” – Ben Brookbanks, Founder at MultiAdaptor
Credits
Client
Jacquard
Agency
MultiAdaptor
Creative Direction
Ben Brookbanks
Motion Principles
Charlie Clark
MultiAdaptor Team
Izzi Hays
Andy West
Chris Ireland
Hannah Elford
Animation Lead
Ben Marsh
Animation
Jordan Pledge
Rosie Bowers
Sound Design
Adam Legg