Comic Relief – Brand Motion
One Box. Many Tricks.
We collaborated with Comic Relief to define motion behaviours for their new brand identity. At the centre of the brand is the Comic Relief box – a container of joy, empathy, courage, humanity and legacy. Our role was to bring this idea to life through motion, allowing the form to turn, transform and reveal the many sides of who they are.
We looked at how the box could rotate, unfold and respond – shifting between playful, purposeful and expressive states. A small piece of a much bigger story, but a really fun one to help shape.
The team at Yatta does magical work. You are incredible to spend time with, and work with great speed, intelligence, creativity, and unending alacrity.
Credits
Client
Comic Relief US
Client Team
Jordan Kurzweil
Man Bartlett
Motion Design
Jordan Pledge
Rosie Bowers
Joe Faulding
Ben Marsh
