LUSH: Bring It Back
Making the world a little LUSHER everyday
We teamed up with LUSH to create a vibrant animation highlighting their Bring It Back scheme – an initiative encouraging customers to return empty products for recycling and rewards.
The film needed to feel playful yet purposeful, striking the right balance between eco-conscious messaging and the brand’s signature fun and colourful energy.
Combining 2D & 3D Animation
We blended traditional 2D hand-drawn animation with cel-shaded 3D, weaving the two styles into visually rich sequences that play to each medium’s strengths.
Hand-drawn details, a lower frame rate, and roughened edges helped our smooth 3D motion feel at home in a hand-drawn world.
Live Action Campaign
In the second phase of the project, we worked with LUSH to adapt our visuals for their 60-second live-action campaign, blending our illustrated sequences into the footage and peppering playful illustrated elements throughout.
Working with Yatta was collaborative and easy. The team are super creative, understood the brief and went above and beyond in both the artwork and production methods to create work that exceeded our expectations. The process was super smooth, lots of check in sessions with all of our feedback being heard and implemented, and it truly felt like a collaboration.
Credits
Client
LUSH
LUSH Team
Vaia Ikonomou
Gavin Hartigan
Creative Director
Ben Marsh
Illustration
Caro Martinez
Animation
Rosie Bowers
Joe Faulding
Sound Design
Adam Legg
Remote Sound Engineer
Chris Power
